BORN IN NYC

for dogs everywhere

SIMPLE
INGREDIENTS

Human-grade & all natural

SUBSCRIBE & SAVE

Very Important Pup
WHAT WE STAND FOR
We only use human-grade, USDA certified organic ingredients in our recipes. Anything artificial or unnatural has no place in dog treats & food. Mother Nature gave us everything we need!
INGREDIENTS & VALUES

Our Story

We are all about giving dogs what they deserve - the best. Our inspiration is very personal & deep.

About Us

Woof around the block

Peanut has a sensitive stomach so we need to check the ingredients in everything. He LOVES these and I love that they are healthy! They have a great crunch and from how quickly he eats them, my guess is they taste great too!

@peanuttakesmanhattan

Boris really loves them! He's a big veggie lover but he definitely LOVES these. Great training treats too since they aren't a lot of calories!!

@boristheuglypanda

These HAPPY TUMMY treats really do keep Dax's tummy happy! And he will do anything for them. Win win!

@dax.tothemax

Melvin is obsessed with the FOREVER PUP treats! He gets the Teddy Bear ones. They smell delicious and are so healthy for him.

@melvinthepug

Bambi loves the veggie SUPER PAWERS ones!! He keeps asking for more. We've tried other vegan dog treats but he wasn't a fan. You made some great doggie treats!

@bambithepomsky